Privacy Policy
# Privacy Policy #
**L&L Toys and Apparel**
Last Updated: April 2024
L&L Toys and Apparel is committed to protecting your privacy and handling your personal information responsibly and securely in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, and protect your information when you use our website or place an order with us.
---
## 1. Who We Are
**L&L Toys and Apparel**
For any questions regarding this Privacy Policy or your personal data, please contact us using the details above.
---
## 2. Information We Collect
We may collect and process the following information:
### Personal Information
* Full name
* Billing and delivery address
* Email address
* Telephone number
* Payment details (processed securely by third-party providers)
### Order Information
* Products purchased
* Order history
* Delivery preferences
### Technical Information
* IP address
* Browser type
* Device information
* Website usage data through cookies and analytics tools
---
## 3. How We Use Your Information
We use your information to:
* Process and deliver orders
* Provide customer support
* Communicate about your order
* Improve our website and services
* Prevent fraud and unlawful activity
* Send marketing communications where you have consented
We only collect information necessary for legitimate business purposes.
---
## 4. Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases:
* Performance of a contract
* Compliance with legal obligations
* Legitimate business interests
* Consent (for marketing communications)
You may withdraw marketing consent at any time.
---
## 5. Sharing Your Information
We do not sell your personal data.
We may share information with trusted third parties including:
* Payment providers
* Delivery and courier companies
* Website hosting providers
* Marketing and analytics services
* Legal or regulatory authorities where required by law
All third parties are required to handle your information securely and lawfully.
---
## 6. Data Security
We take appropriate technical and organisational measures to protect your personal information from:
* Unauthorised access
* Loss
* Misuse
* Disclosure
* Alteration
However, no online transmission can be guaranteed as completely secure.
---
## 7. Data Retention
We only retain personal information for as long as necessary to:
* Fulfil orders
* Meet legal, tax, and accounting obligations
* Resolve disputes
* Enforce agreements
---
## 8. Your Rights
Under UK data protection law, you have the right to:
* Access your personal data
* Correct inaccurate information
* Request deletion of your data
* Restrict or object to processing
* Withdraw consent for marketing
* Request transfer of your data where applicable
To exercise your rights, please contact us.
You also have the right to complain to the UK Information Commissioner’s Office (ICO).
## 9. Cookies
Our website may use cookies and similar technologies to:
* Improve website functionality
* Analyse website traffic
* Remember user preferences
* Support marketing activities
You can control or disable cookies through your browser settings.
---
## 10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.
---
## 11. Children’s Privacy
We do not knowingly collect personal information from children without appropriate parental or guardian consent.
---
## 12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
---
## 13. Contact Us
If you have any questions
about this Privacy Policy or your personal data, please contact:
**L&L Toys and Apparel**
Email: lltoysapparel@gmail.com
